Wei-ji is the Chinese ideogram of the word crisis, it is composed by the words danger and opportunity. In no other language it is so well condensed the meaning of the term.
The Communication does not change the facts, but it can influence their consequences and public perceptions.
Communication is an essential tool to manage crisis situations and safeguard the reputation of the involved organization. A crisis communication is effective if is timely, accurate, consistent and credible, if it faces the concerns of all internal and external stakeholders involved, and also considers the emotional factors. It is not enough to manage and solve the emergency - it is also necessary to communicate online and off with all stakeholders and to maintain information channels.
Luigi Norsa & Associati can assist organizations in the management of communication in crisis situations, in the timely establishment of the company's position, in the preparation of the spokespersons, in the management of information requests and monitoring of the media and the net.