Prevent, namely reduce the probability of occurrence of specific crisis situations, involves to analyze the organization's vulnerabilities, to identify potential crises endogenous - inherent to the business and the organization – as well as potential exogenous crises - that could arise outside by its close control of the organization - to identify actions that can prevent these events and develop systems that enable the organization to understand the warning signals of situation that could evolve in a critical way.

An external and objective in-depth analysis is necessary to reduce the risk to the organization of events or situations that could compromise business continuity and reputation, both through organizational actions then through the dissemination at all levels of appropriate sensitivity.