Wei-ji is the Chinese ideogram of the word crisis, it is composed by the words danger and opportunity. In no other language it is so well condensed the meaning of the term.
Since 1999, Luigi Norsa & Associati assists public and private organizations in crisis and Issue Management, it’s the first and only consulting company in Italy specialized in these areas.
Luigi Norsa & Associati is a highly specialized consulting firm, which combines a consolidated know-how to a diversified experience, and the understanding of complex technical aspects (chemistry, epidemiology, toxicology, national and international regulations).
With a flexible structure strategically employing advanced technologies, offers high seniority and provides to the clients the best specialized resources in Italy and internationally, through a networking strategic alliances nationally and internationally. A consulting company investing in the continuous development and the systematization of the know-how in order to offer sophisticated strategic analysis, advanced technological solutions and high professional standards to its clients.
Micol Norsa, after a degree in Business Administration at Bocconi University in Milan and a marketing experience in a multinational company, joined Luigi Norsa&Associati, the first consulting firm in Italy specialised in issue and crisis management, as a partner in 2005 and became managing director in 2020.
She collaborates with some of Italian and global communications agencies for providing specific support to their clients during crisis situations and in developing crisis manuals.
She has navigated a wide range of issues and has helped leading national and multinational organizations in preparing for – and managing – critical situations in various fields, from pharmaceutical to chemical, from food to tech.
Micol Norsa conducted countless training session and crisis simulations for top managers and CEOs, to prepare them to deal with critical situations and media interviews.
She is journalist and has been lecturer in university courses and seminars on crisis management and she is author of three professional e-books on communication planning, crisis management preparedness and media interview handling.