About Us

Since 1999, Luigi Norsa & Associati assists public and private organizations in crisis and Issue Management, it’s the first and only consulting company in Italy specialized in these areas.

Luigi Norsa & Associati is a highly specialized consulting firm, which combines a consolidated know-how to a diversified experience, and the understanding of complex technical aspects (chemistry, epidemiology, toxicology, national and international regulations).
With a flexible structure strategically employing advanced technologies, offers  high seniority and provides to the clients the best specialized resources in Italy and internationally, through a networking strategic alliances nationally and internationally. A consulting company investing in the continuous development and the systematization of the know-how in order to offer sophisticated strategic analysis, advanced technological solutions and high professional standards to its clients.


Luigi Norsa



Founder of the Luigi Norsa & Associati in 1999 . He combined a degree in chemistry with more than two decades of experience in marketing and communication activities within international firms. After a deep experience as manager in the marketing and communication departments of chemical, pharmaceutical and IT corporations, for over a decade he was senior executive within consulting firms specialized in communication strategies and public affairs such as Burson-Marsteller, Hill & Knowlton and Edelman.
Through the years, he counselled major international companies on very complex issues, involving environmental, legal or health controversies, delicate downsizing and restructuring, severe crisis management, lobbying, corporate reputation and positioning. He assisted food, chemical, cosmetic, pharmaceutical, financial and transport companies, and public organizations in crisis management and preparedness.

Luigi Norsa is Professor of Issue and Crisis Management at the IULM University of Milan and he is also author of books and other publications.

Micol Norsa


Degree in Business Administration at Bocconi University in Milan and journalist. She worked in the marketing department of a multinational cosmetics industry before joining Luigi Norsa & Associati as a partner.

She has handled issues related to the role of the media in critical situations and has developed preparedness programs to crisis management in the healthcare and shipping industry, she has also developed a specialization in issues related to food safety.