Crisis Management: come gestire la crisi aziendale

Luigi Norsa – Edizioni Giuridiche Simone, 2002 – 160 pagine

Over the past fifteen years, we have frequently conducted media training sessions for managers. We have witnessed their performance improve vastly over the course of a single day of practice. We have seen them shift from an attitude of fear and mistrust to a clear-headed and determined mindset, ready to seize the positive opportunities that engaging with journalists can offer, even when managing complex and difficult situations.

Reading a book or eBook cannot replace a session of “media training” however, CMA can help you see the interview in a more realistic perspective and understand the techniques that can make the difference between an interview and a disastrous positive.

Risk, issue e crisis management

Luigi Norsa – Ipsoa, 2009 -192 pagine

Every crisis is different, there are no magic recipes: you must understand that crises can occur, from what may be triggered, what impact they can have. There are no recipes, but there are strategic principles and techniques that a manager must have to be able to respond also to such emergencies.

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Come fare… Il piano di comunicazione

Luigi Norsa, Micol Norsa – Ipsoa, 2013

Communicating is a natural activity, physiological, like breathing but this often leads to underestimating the importance and do not perceive the necessity to address it in a professional manner.

This handbook’s intention is to offer guidance to evaluate the use of communication as a strategic tool, to facilitate the achievement of the goals, plan the type of intervention, deciding the strategy to be adopted, defining the investment, choose the necessary professional resources, manage the ‘execution of defined activities and monitor and evaluate their effectiveness.

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Come fare… Le interviste con i media se sei un manager

Luigi Norsa, Micol Norsa – Ipsoa, 2014

Over the last fifteen years we were often conducting media training sessions for managers. we noticed how their performance would improve dramatically in a day of exercises and, as would pass by an attitude of fear and distrust in a glossy attitude and determined to seize the good opportunities that the relationship with journalists could offer in handling situations also complex and difficult.

Reading a book or eBook cannot replace a session of “media training” however, CMA can help you see the interview in a more realistic perspective and understand the techniques that can make the difference between an interview and a disastrous positive.

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Come fare… Il piano per gestire una crisi aziendale

Luigi Norsa, Micol Norsa – Ipsoa, 2017

The e-book is a guide to crisis management for company managers. It helps to conceive and implement a preparedness plan aimed to organize the management of extraordinary corporate crisis.

In order to safeguard the value of your company, it is essential to set up an action plan in time to respond to an unexpected crisis event because the question is not whether a crisis may occur, but when and what crisis you will face.

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Paura e paure

Numero 1 – Contatti, 2005

On the issue 1/2005, “Fear and Fears”, of Contatti – Magazine of Public Relations and Communication, published by the University of Udine, was published an article by Luigi Norsa entitled “What strategies to fight fears triggered from a crisis?”

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