Wei-ji is the Chinese ideogram of the word crisis, it is composed by the words danger and opportunity. In no other language it is so well condensed the meaning of the term.
People, groups or organizations can influence, be affected in their interests by an issue or feel to may be. Effective Stakeholder Management program creates positive relationships with stakeholders through the appropriate management of their expectations and shared objectives. The stakeholder management is a control process to be planned and implemented on the basis of a strategy that starts from the identification and definition of their potential influence and interests to develop targeted communication activities to inform, persuade and to direct behaviors related to the issue.
Luigi Norsa & Associati can assist companies in identifying stakeholders, assigning management priorities, in establishing and maintaining appropriate relationships and manage the expectations and perceptions.